Clever Guinness QR code glass

20 May

This brilliant QR code glass was developed as promotional collateral for a Guinness campaign. The code is only readable when filled with a dark stout (they’re hoping it will be Guinness) and leads drinkers to tweets about the beer, updates their Facebook status, checks them in at 4Square and a bunch of other stuff. We too are developing interesting, non-standard forms of promotion in order to get drinkers engaged with our beer and have the experience last beyond that final sip. If you’d like to be involved in our off-line promotional activities, be sure to ‘follow us’ by signing up over on the right.

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